Apple’s iWatch for fashion lovers?

 The leaf on the Apple symbol is tinted green at the Apple flagship store on 5th Ave in New York April 22, 2014. Credit: Reuters/Brendan McDermid/Files

The leaf on the Apple symbol is tinted green at the Apple flagship store on 5th Ave in New York April 22, 2014.
Credit: Reuters/Brendan McDermid/Files

Apple Inc has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch.

Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body.

A smartwatch would represent Chief Executive Officer Tim Cook’s first real new product since taking the baton from Steve Jobs. Several fashion media editors told Reuters they received invitations for the first time to an annual September product-launch, which they took as confirmation of a wristwatch in the wings.

“I assume it’s because they are unveiling a wearable,” said Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”

Apple declined to comment.

The iPhone maker, known for its sleek aesthetic, has made overtures to the fashion press in the past. It typically opts to host a separate event in New York where editors meet the team and review products, two fashion editors say.

That courtship has grown more aggressive. Last month, the company hosted what it called a “first-of-its-kind event” at an Apple Store in New York to showcase fashion and retail apps to a group of style editors, according to an invitation seen by Reuters.

Fashion site Refinery29’s health and science director Kelly Bourdet said the decision to include fashion editors on the invite-list is a “nod to the fashion crowd.”

Apple seems poised to network with the who’s who of the industry. In the past year or two, it has hired Patrick Pruniaux, former vice president of Tag Heuer’s global sales and retail; Angela Ahrendts, former chief executive of Burberry Inc; and former Yves Saint Laurent CEO Paul Deneve joined as vice president of special projects.

It is not just Apple. From Google Inc to LG Electronics Inc and Intel Corp, technology companies are beginning to forge fashion ties. On Friday, Intel announced a tie-up with Fossil Group on wearable technology.

Sonny Vu, chief executive of Misfit Wearables, expects more tie-ups as tech companies ramp up the fashion quotient in smartwatches, given that the current crop of watches has received mixed reviews.

The challenge for technology companies is to make something “fashionable off the bat” that is not clunky, said Eric Wilson, fashion news director for InStyle Magazine.

He and other editors said they harbored high hopes for Apple and planned to monitor Tuesday’s event.

“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” said Lauren Indvik, editor in chief for Fashionista and another first-time invitee.

 

Source: Reuters

 

Apple is replacing your iPhone 5 battery

iphone5blackwhiteApple has determined that a very small percentage of iPhone 5 devices may suddenly experience shorter battery life or need to be charged more frequently. The affected iPhone 5 devices were sold between September 2012 and January 2013 and fall within a limited serial number range.

If your iPhone 5 is experiencing these symptoms and meets the eligibility requirements noted below, Apple will replace your iPhone 5 battery, free of charge.

Replacement process
As of August 22, 2014, the replacement process will be available in the U.S. and China. In other countries, it will be available as of August 29, 2014.

Visit a participating Apple Authorized Service Provider to have your battery replaced. Your iPhone will be examined prior to any service to verify that it is eligible for this program and in working order.

To prepare your iPhone 5 for the battery replacement process, please follow the steps below:

  • Back up your data to iTunes or iCloud
  • Turn off Find my iPhone
  • Erase data and settings in Settings > General > Reset > Erase all Content and Settings

Note: If your iPhone 5 has any damage such as a cracked screen which impairs the replacement of the battery, that issue will need to be resolved prior to the battery replacement. In some cases, there may be a cost associated with the repair.

Additional Information
Apple may restrict or limit repair to the original country of purchase.

If you believe your iPhone 5 was affected by this issue, and you paid to replace your battery, you can contact Apple about a refund.

This worldwide Apple program doesn’t extend the standard warranty coverage of the iPhone 5. The program covers affected iPhone 5 batteries for two years after the first retail sale of the unit or until March 1, 2015, whichever provides longer coverage.

For more information and to check if you are eligible or not, click here.

Smartphones will go ultra-high definition in 2015

HYPER DETAILED: The latest LG flagship phone, the LG G3, can capture video in ultra-high definition. — ©LG

HYPER DETAILED: The latest LG flagship phone, the LG G3, can capture video in ultra-high definition. — ©LG

Just like televisions and computer monitors, handset displays are about to get a huge resolution boost.

According to the latest forecast from ABI Research, a 4K screen will become a flagship smartphone feature within the next 12 months and within five years, 478 million smartphones a year will ship with a UHD display as standard.

However, at the moment there is very little native 4K broadcast content available for either televisions or smartphones, meaning that, for the time being, a display with a super resolution could be seen as just a marketing gimmick.

Senior analyst Michael Inouye commented: “While some content owners and broadcasters have or are preparing to launch 4K programming, video resolution delivered to mobile devices will continue to lag behind screen pixel densities. While mobile device components, such as processor, memory and in some cases batteries, are gearing up to handle 4K, network and infrastructure elements remain challenging.

“Key video services like several under the UltraViolet umbrella, for instance, still largely distribute content to mobile devices in SD. Content protection and data utilisation concerns are part of the issue, but consumers also have not demanded higher resolution video in adequate numbers for services to respond,” he adds.

Although UHD displays aren’t expected to arrive until next year, the ability to use a smartphone to create 4K content is already here. The latest Samsung and LG flagship handsets both record video in 4K and as such join a growing list of UHD devices, such as the GoPro action cam.

However, even with more user-generated UHD content, disseminating it among friends or even hosting it to sites like YouTube is still an issue in terms of streaming or downloading due to the size of the file involved and consumers’ hatred of videos that buffer.

“Over The Top (OTT) video services will carefully weigh the costs of 4K delivery, the impact on viewing on mobile devices, and the brand halo high resolution services can bring,” said practice director Sam Rosen.

Rosen believes companies that use the internet to deliver content will initially focus on bringing UHD to televisions but there are emerging connection technologies that could mean that smartphones become a hub for streaming rich content to other devices around the home.

“New connections like wired MHL 3.0 and wireless 802.11ad can help position mobile devices as a hub for streaming high quality video and gaming to TVs. Qualcomm’s acquisition of Wilocity and push of 802.11ad could further encourage OTT companies and TV manufacturers to embrace the technology and bring high resolution video to TVs via mobile devices,” he adds. — AFP/Relaxnews 2014

沙首家电子广告平台 ~ JuiceSky闯出蓝海

Sin Chew Daily News - 22 May 2014周末到了,不懂要去哪里消遣?肚子饿了,不懂哪里找好吃的?要添新衣了,不懂哪家服饰店有折扣?很简单,只要下载全沙巴第一的电子商业广告平 台JuiceSky,所有的问题都可迎刃而解.上架逾两年、全年浏览量达400万的JuiceSky,成了本地各领域商家宣传的新宠,让商家与消费者的关 系更为密切.

萤火虫生长期作比喻

JuiceSky创办人之一的刘驟强指出,JuiceSky会以萤火虫为电子商业广告平台的吉祥物,因萤火虫孵化效应的4个生长阶段恰恰反映了网络宣传的生态系统.

刘 骤强表示,萤火虫在产卵时,正如一间正要启动的公司,需要完整的规划,而JuiceSky可以从旁协助,让客户了解网络宣传方式.萤火虫的卵经孵化后,将 进入幼虫阶段,刚成立的公司犹如幼虫般脆弱,广告也鲜少人知,JuiceSky就会在这时候为客户在当地的媒体进行宣传.

“幼虫经过几次的蜕皮后会变成蛹,萤火虫虽然看起来是完全静止的,但内部则渐渐进行着从幼虫的形态变化到成虫的过程,在这期间也就是让客户参与各界的活动及组合,提高客户对外的曝光率,酝酿着下一次破蛹而出的最佳时机.”

“当萤火虫成功蜕变为成虫时,也就意味着客户的广告已经达到最有效率及速成的宣传方式,好比四处飞翔的萤火虫,带着那微弱的光芒照耀着世界的每一个角落.”

颠覆传统经商手法

JuiceSky 突破了传统的商业手法,以更生动及吸引人的方式,全年无休地为用户提供更快、更准确的资讯.该公司的制作团队巧妙地利用现今时代的手机全球定位系统功能, 即使客户的地理位置不是很理想,用户也能透过卫星导航的协助找上门.此外,一些乏人问津的广告也不必担心会被该平台冷落,因这些广告可藉着优化的谷歌搜索 引擎(Google Search Engine Optimization)被寻见.

刘骤强表示,JuiceSky里人气最旺的饮食类 广告,平均每年每个广告可达25万的浏览人次.就算是最不热门的广告,也可达每年逾8千的点击率,对客户来说已算是一个不错的反映.客户可透过 JuiceSky管理平台得知用户统计,即时得到消费者统计汇报,为客户带来更大的便利.

此外,透过该平台举办的JuiceSky People’s Awards最佳人气奖活动、微电影竞赛和赢取旅游套票等活动,不仅加强客户与用户之间的互动,更成功吸引和接触到更广大的用户群.

刘骤强表示,JuiceSky每年都会将所赚得的一部分回馈社会,受惠的团体为沙巴亚庇博爱辅导中心.

他 表示,JuiceSky这个商标的成立也是很有趣的,因它本是JuiceAPac(Join Us In Company Expansion-Asia Pacific)的缩写,然而现在该公司涉及的是云端上的商业平台,因此把Juice带上了云端(Sky),成立了今天JuiceSky.

Google overtakes Apple as world’s top brand: survey

OVERTAKEN: US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday. — ©AFP/Relaxnews 2014

OVERTAKEN: US search engine Google has overtaken rival technology titan Apple as the world’s top brand in terms of value, global market research agency Millward Brown said Wednesday. — ©AFP/Relaxnews 2014

PARIS: US search engine Google has overtaken rival technology titan Apple as the world’s top brand in terms of value, global market research agency Millward Brown said Wednesday.

Google’s brand value shot up 40% in a year to US$158.84bil (RM511.38bil), Millward Brown said in its 2014 100 Top BrandZ report.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” said Benoit Tranzer, the head of Millward Brown France.

Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.

 “All these activities send a very strong signal to consumers about the essence of Google,” Tranzer said.

Apple, which dominated the top position for three straight years, saw its brand value fall by 20% to US$147.88bil (RM476.09bil).

The top 10 of the 100 slots were dominated by US firms. IBM was in third place at US$107.54bil (RM346.22bil), a fall of 4%, followed by Microsoft at US$90.19bil (RM290.36bil) — a 29% rise.

Fast food chain McDonald’s ranked next at US$85.71bil (RM275.94bil), followed by Coca Cola at US$80.68bil (RM260.03bil), it said.

China led in the insurance sector with Ping An valued at US$12.4bil (RM39.96bil) and China Life at US$12bil (RM38.67bil).

French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than US$25bil (RM80.57bil).

Brand value is calculated on the basis of the firms’ financial performance and their standing among consumers. — ©AFP/Relaxnews 2014

China bans use of Microsoft’s Windows 8 on gov’t computers

LATEST SETBACK: China has banned government use of Windows 8, Microsoft Corp's latest operating system, a blow to a US technology company that has long struggled with sales in the country. — Reuters

LATEST SETBACK: China has banned government use of Windows 8, Microsoft Corp’s latest operating system, a blow to a US technology company that has long struggled with sales in the country. — Reuters

BEIJING: China has banned government use of Windows 8, Microsoft Corp’s latest operating system, a blow to a US technology company that has long struggled with sales in the country.

The Central Government Procurement Center issued the ban on installing Windows 8 on Chinese government computers as part of a notice on the use of energy-saving products, posted on its website last week.

The official Xinhua news agency said the ban was to ensure computer security after Microsoft ended support for its Windows XP operating system, which was widely used in China.

“We were surprised to learn about the reference to Windows 8 in this notice,” the company said in a statement. “Microsoft has been working proactively with the Central Government Procurement Center and other government agencies through the evaluation process to ensure that our products and services meet all government procurement requirements.”

 “We have been and will continue to provide Windows 7 to government customers. At the same time we are working on the Window 8 evaluation with relevant government agencies,” Microsoft said.

Neither the government nor Xinhua elaborated on how the ban supported the use of energy-saving products or how it ensured security.

China has long been a troublesome market for Microsoft. Former CEO Steve Ballmer reportedly told employees in 2011 that, because of piracy, Microsoft earned less revenue in China than in the Netherlands even though computer sales matched those of the United States.

Last month, Microsoft ended support for the 13-year-old Windows XP to encourage the adoption of newer, more secure versions of Windows. This has potentially left XP users vulnerable to viruses and hacking.

“China’s decision to ban Windows 8 from public procurement hampers Microsoft’s push of the OS to replace XP, which makes up 50% of China’s desktop market,” said data firm Canalys. — Reuters