沙首家电子广告平台 ~ JuiceSky闯出蓝海

Sin Chew Daily News - 22 May 2014周末到了,不懂要去哪里消遣?肚子饿了,不懂哪里找好吃的?要添新衣了,不懂哪家服饰店有折扣?很简单,只要下载全沙巴第一的电子商业广告平 台JuiceSky,所有的问题都可迎刃而解.上架逾两年、全年浏览量达400万的JuiceSky,成了本地各领域商家宣传的新宠,让商家与消费者的关 系更为密切.

萤火虫生长期作比喻

JuiceSky创办人之一的刘驟强指出,JuiceSky会以萤火虫为电子商业广告平台的吉祥物,因萤火虫孵化效应的4个生长阶段恰恰反映了网络宣传的生态系统.

刘 骤强表示,萤火虫在产卵时,正如一间正要启动的公司,需要完整的规划,而JuiceSky可以从旁协助,让客户了解网络宣传方式.萤火虫的卵经孵化后,将 进入幼虫阶段,刚成立的公司犹如幼虫般脆弱,广告也鲜少人知,JuiceSky就会在这时候为客户在当地的媒体进行宣传.

“幼虫经过几次的蜕皮后会变成蛹,萤火虫虽然看起来是完全静止的,但内部则渐渐进行着从幼虫的形态变化到成虫的过程,在这期间也就是让客户参与各界的活动及组合,提高客户对外的曝光率,酝酿着下一次破蛹而出的最佳时机.”

“当萤火虫成功蜕变为成虫时,也就意味着客户的广告已经达到最有效率及速成的宣传方式,好比四处飞翔的萤火虫,带着那微弱的光芒照耀着世界的每一个角落.”

颠覆传统经商手法

JuiceSky 突破了传统的商业手法,以更生动及吸引人的方式,全年无休地为用户提供更快、更准确的资讯.该公司的制作团队巧妙地利用现今时代的手机全球定位系统功能, 即使客户的地理位置不是很理想,用户也能透过卫星导航的协助找上门.此外,一些乏人问津的广告也不必担心会被该平台冷落,因这些广告可藉着优化的谷歌搜索 引擎(Google Search Engine Optimization)被寻见.

刘骤强表示,JuiceSky里人气最旺的饮食类 广告,平均每年每个广告可达25万的浏览人次.就算是最不热门的广告,也可达每年逾8千的点击率,对客户来说已算是一个不错的反映.客户可透过 JuiceSky管理平台得知用户统计,即时得到消费者统计汇报,为客户带来更大的便利.

此外,透过该平台举办的JuiceSky People’s Awards最佳人气奖活动、微电影竞赛和赢取旅游套票等活动,不仅加强客户与用户之间的互动,更成功吸引和接触到更广大的用户群.

刘骤强表示,JuiceSky每年都会将所赚得的一部分回馈社会,受惠的团体为沙巴亚庇博爱辅导中心.

他 表示,JuiceSky这个商标的成立也是很有趣的,因它本是JuiceAPac(Join Us In Company Expansion-Asia Pacific)的缩写,然而现在该公司涉及的是云端上的商业平台,因此把Juice带上了云端(Sky),成立了今天JuiceSky.

Google overtakes Apple as world’s top brand: survey

OVERTAKEN: US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday. — ©AFP/Relaxnews 2014

OVERTAKEN: US search engine Google has overtaken rival technology titan Apple as the world’s top brand in terms of value, global market research agency Millward Brown said Wednesday. — ©AFP/Relaxnews 2014

PARIS: US search engine Google has overtaken rival technology titan Apple as the world’s top brand in terms of value, global market research agency Millward Brown said Wednesday.

Google’s brand value shot up 40% in a year to US$158.84bil (RM511.38bil), Millward Brown said in its 2014 100 Top BrandZ report.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” said Benoit Tranzer, the head of Millward Brown France.

Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.

 “All these activities send a very strong signal to consumers about the essence of Google,” Tranzer said.

Apple, which dominated the top position for three straight years, saw its brand value fall by 20% to US$147.88bil (RM476.09bil).

The top 10 of the 100 slots were dominated by US firms. IBM was in third place at US$107.54bil (RM346.22bil), a fall of 4%, followed by Microsoft at US$90.19bil (RM290.36bil) — a 29% rise.

Fast food chain McDonald’s ranked next at US$85.71bil (RM275.94bil), followed by Coca Cola at US$80.68bil (RM260.03bil), it said.

China led in the insurance sector with Ping An valued at US$12.4bil (RM39.96bil) and China Life at US$12bil (RM38.67bil).

French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than US$25bil (RM80.57bil).

Brand value is calculated on the basis of the firms’ financial performance and their standing among consumers. — ©AFP/Relaxnews 2014

China bans use of Microsoft’s Windows 8 on gov’t computers

LATEST SETBACK: China has banned government use of Windows 8, Microsoft Corp's latest operating system, a blow to a US technology company that has long struggled with sales in the country. — Reuters

LATEST SETBACK: China has banned government use of Windows 8, Microsoft Corp’s latest operating system, a blow to a US technology company that has long struggled with sales in the country. — Reuters

BEIJING: China has banned government use of Windows 8, Microsoft Corp’s latest operating system, a blow to a US technology company that has long struggled with sales in the country.

The Central Government Procurement Center issued the ban on installing Windows 8 on Chinese government computers as part of a notice on the use of energy-saving products, posted on its website last week.

The official Xinhua news agency said the ban was to ensure computer security after Microsoft ended support for its Windows XP operating system, which was widely used in China.

“We were surprised to learn about the reference to Windows 8 in this notice,” the company said in a statement. “Microsoft has been working proactively with the Central Government Procurement Center and other government agencies through the evaluation process to ensure that our products and services meet all government procurement requirements.”

 “We have been and will continue to provide Windows 7 to government customers. At the same time we are working on the Window 8 evaluation with relevant government agencies,” Microsoft said.

Neither the government nor Xinhua elaborated on how the ban supported the use of energy-saving products or how it ensured security.

China has long been a troublesome market for Microsoft. Former CEO Steve Ballmer reportedly told employees in 2011 that, because of piracy, Microsoft earned less revenue in China than in the Netherlands even though computer sales matched those of the United States.

Last month, Microsoft ended support for the 13-year-old Windows XP to encourage the adoption of newer, more secure versions of Windows. This has potentially left XP users vulnerable to viruses and hacking.

“China’s decision to ban Windows 8 from public procurement hampers Microsoft’s push of the OS to replace XP, which makes up 50% of China’s desktop market,” said data firm Canalys. — Reuters

eBay Accounts Hacked, Users Encouraged To Change Passwords Right NOW!

ebay Hacked!Internet auction site eBay has left users of its services, including PayPal, with reason to be concerned after posting a message up on the community page urging users to change their passwords. Since the original message popped up a short while ago, the company has stepped out and clarified the situation, noting that a hacker may have “compromised a database containing encrypted passwords,” although was also keen to stipulate that only “non-financial data” had been affected.

It’s always concerning when a major company with hundreds of millions of accounts – particularly one with links to finances – reveals that it may have been hacked, and the way eBay dealt with a potential breach today leaves much to be desired. Instead of being clear from the onset, an empty message popped up on its community page insisting that users should change passwords, although the actual body of the post was non-existent.

Panic naturally ensued, with users worried that their PayPal accounts could have been cleaned out, but in actual fact, it does appear that the issue is relatively low-key. Nevertheless, there has been a breach, and so if you’re an eBay user, it’s definitely worth changing your password if only for peace of mind.

Thankfully, large-scale security issues seem to be getting fewer and farther between as companies look to beef up on security, but even with the robust measures in place, human-made software will always inherently be imperfect. But while eBay and its own PayPal service can probably sweep this one under the rug, let’s hope that any future outbreaks or security lapses are dealt with in a more efficient manner than we’ve seen today.

After all, having users panicking about their personal info and financial data is something that, you hope, a company like eBay would want to avoid at all costs, and even though we’re very much relieved that accounts haven’t been hacked en masse, the company will probably want to have a quiet word with its PR team.

So, to sum up, if you’re an eBay or PayPal user, go ahead and change your password as soon as you can. The likelihood of you being hacked seems mightily slim anyway, but just to be on the safe side, don’t make it easy for a chancing hacker.

Source: Redmond Pie

Facebook has acquired WhatsApp for $19 billion

140219171806-whatsapp-facebook-620xa

In a play to dominate messaging on phones and the Web, Facebook has acquired WhatsApp for $19 billion.

That’s a stunning sum for the five-year old company. But WhatsApp has been able to hold its weight against messaging heavyweights like Twitter (TWTR), Google(GOOGFortune 500) and Microsoft’s (MSFTFortune 500) Skype. WhatsApp has upwards of 450 million users, and it is adding an additional million users every day.

Referring to WhatsApp’s soaring growth, Facebook CEO Mark Zuckerberg said on a conference call, “No one in the history of the world has done anything like that.”

WhatsApp is the most popular messaging app for smartphones, according to OnDevice Research.

Buying WhatsApp will only bolster Facebook’s already strong position in the crowded messaging world. Messenger, Facebook’s a standalone messaging app for mobile devices, is second only to WhatsApp in its share of the smartphone market.

Related: 5 key moments that changed Facebook

Similar to traditional text messaging, WhatsApp allows people to connect via their cellphone numbers. But instead of racking up texting fees, WhatsApp sends the actual messages over mobile broadband. That makes WhatsApp particularly cost effective for communicating with people overseas.

That kind of mobile messaging services have become wildly popular, with twice as many messages sent over the mobile Internet than via traditional texts, according to Deloitte. But most of the messaging industry’s revenue is still driven by text messaging.

On the conference call, Facebook said it is not looking to drive revenue from WhatsApp in the near term, instead focusing on growth. Zuckerberg said he doesn’t anticipate trying to aggressively grow WhatsApp’s revenue until the service reaches “billions” of users.

WhatsApp currently charges a dollar a year after giving customers their first year of use for free. WhatsApp CEO Jan Koum said on the conference call that WhatsApp’s business model is already successful.

That indicates Facebook bought WhatsApp to add value to its existing messaging services, as well as for the long-term potential of the company.

Facebook bought Instagram for $1 billion in 2012 for similar reasons: As young social network users gravitated towards photo-sharing, Facebook wanted to scoop up what could have eventually become a big rival.

Like Instagram, WhatsApp will function as an autonomous unit within Facebook, with all the existing employees coming in as part of the deal.

Facebook (FBFortune 500) said it will pay WhatsApp $4 billion in cash and $12 billion in stock. WhatsApp’s founders and staff will be eligible for for another $3 billion in stock grants to be paid out if they remain employed by Facebook for four years. Koum will also join Facebook’s board of directors.

Source: CNNMoney

Coolest office in KL?

Central location: The office is conveniently located for foreign visitors.

Central location: The office is conveniently located for foreign visitors.

AFTER much speculation, Google Malaysia has announced its new home base in Kuala Lumpur. Since August, the tech giant’s office has occupied about 10,000 sq ft of space on Level 20 of the Quill 7 building, next to the western entrance of KL Sentral train station and the Sooka Sentral F&B complex.

In the building, Google Malaysia has neighbours such as Axiata Group Bhd (its logo takes pride of place on top of the building), BP Asia Pacific (Malaysia) Sdn Bhd, Nokia Siemens Network and private equity firm Navis Capital.

Completed in 2009, the 32-storey Quill 7 was reportedly sold by developer Quill Realty Sdn Bhd (60% owned by the Quill Group and 40% by a fund sponsored by Singapore’s CapitaLand Group) to a company linked to the EPF. Today, the building is nearly fully occupied with published rental rates hovering at around RM7.50 per sq ft.

Multi-purpose: The office cafeteria also serves as a small amphitheatre for meetings.

Multi-purpose: The office cafeteria also serves as a small amphitheatre for meetings.

Airport to office in 30 minutes

Google first opened in Malaysia in January 2011, its second country in the region after Singapore in 2007.

“We very much were like a startup then because we were in a one-room windowless office at KLCC,” said Sajith Sivanandan, Google Malaysia’s country manager during a recent media visit.

“Then we moved to another very small serviced office in Menara Citibank where we kind of grew to the extent that we were literally sitting on one other.”

It then took them a few months of design, feedback and development to move into this full-fledged Google office.

“We chose this location because it’s very central, and if we get international visitors, they just need to take a train from the airport and then it’s a 3 minute 33 second walk here. We also wanted an office which had minimal interference in the core, like an open plan space, with a lot of natural light.”

Don’t expect brainy software engineers coding here furiously however. The Google Malaysia office is mainly a marketing and sales office devoted to efforts such as the Google Display Network, which places ads on a variety of news sites and blogs.

It would still be the first place in Malaysia to get wind of cutting-edge products coming out of Google headquarters, however. Examples include the driverless car which was recently shown to Prime Minister Najib Tun Razak on his recent visit to Silicon Valley.

Play time: The Malaysian office’s recreation area has a Pacman arcade game console as well as an Xbox.

Play time: The Malaysian office’s recreation area has a Pacman arcade game console as well as an Xbox.

The wearable Google Glass computer, meanwhile, is not publicly available in the US or in Malaysia, but has been used by some Google KL staff.

“And before we can ever release it here, it would need to be approved by Sirim,” said Google Malaysia, Pakistan & Bangladesh head of communications & public affairs, Zeffri Yusof.

“It just makes it sound more like illicit commodity, and reminds me of the days when only those who had been invited by existing Gmailers could get a Gmail account.

Let’s go local

Another big part of the Malaysian office’s work is localising the Google platform. This includes populating Google Maps with real-time traffic data, as well as the highly anticipated Malaysian version of Streetview, which drills down Google Maps into 360 degree street-level perspectives–perfect for scoping out property.

We have yet to see Google StreetView cars on the road with their idiosyncratic roof-mounted cameras (which prompted outrage in privacy-concerned UK communities), but they are apparently coming to a street near you.

“We are currently in the midst of data collection, and we should see some streets coming out within three to four months, and for most of the network to go live within a year or so,” added Sajith.

Welcome to the playground

With movies and books which talk about and advise aspirants on getting work at Google, a job there is now considered as desirable as working in Vogue magazine or a top investment bank.

One thing intrinsically tied to the desirability of working there is its famously cool offices.

The KL office is no less brag-worthy. Previously the city’s coolest offices have been advertising agency offices, with their atmospheric interiors, pool tables and espresso bars.

And while Google KL may not have a slide from the upper floor to the ground floor as in Google’s Tel Aviv office, a meeting room populated by deck chairs as in Google London, or beach hammocks, as in Google Singapore, its Gerai Gugel cafe is beautifully decorated like a forest with swing chairs and colourfully upholstered kopitiam chairs. This is next to a mini amphitheatre with cushions for presentations, and a screen which shows what is trending real-time in terms of worldwide searches. “It feels like a playground,” described one journalist at the event.

Like the Singapore office where a few hundred employees occupy three floors in the Asia Square building near Marina Bay, there is a big push towards displaying local character. The moment you step in, a Google logo clad in batik greets you, while a cosy cave-like meeting room is modelled after Sarawak’s Niah caves. There’s also a putting green, massage chairs and a games room with free arcade games (offering retro favourite, PacMan), Sony XBox terminal and dartboard. The workstations are arranged in clusters within a pillar-free space without partitions, and surrounded by glass windows. “We wanted to be as open as possible and didn’t want too many cubicles or rooms,” said Sajith.

Free food and drinks!

The trump card, however, is a daily catered lunch buffet, with fresh fruit and salad on ice, open for free to all staff and their guests. It complements several fridges of free sandwiches, drinks and ice-cream too. For these, it’s not just Coke, Tiger, Cornetto and Pringles either. The company also stocks Vitagen, Belgian Hoegaarden beer, Magnum ice-cream and imported snacks such as kettle chips, which normally retail for RM13 a packet!

Cheerful: The Gerai Gugel cafeteria offers a catered lunch buffet daily for employees and their guests.

Cheerful: The Gerai Gugel cafeteria offers a catered lunch buffet daily for employees and their guests.

With such a merry and easy-to-access work environment, it’s no surprise that the company’s partners and clients are often happy to meet here, said Sajith. “This actually saves us money as it enables us to do more meetings in a day, and we don’t have charge it outside, which keeps the costs in.”

Sajith also emphasises less tangible benefits. Workers can come to work in casual clothes.

“You don’t need a suit to make a difference,” he said. New mothers get four months’ paid maternity leave, as opposed to the statutory two, while new fathers get one month, as opposed to the usual three days. Also, each “Googler” gets 20% of his or her work time to work on any pet project of interest. It’s called “a licence to pursue dreams”, said Sanjith, which is in fact how Gmail first came about.

There are also no hard and fast work hours. “Googlers are measured on their output, so if that means they leave the office at 3pm, that’s fine. Keep in mind though that we are a high- performance company,” he added.

The staff in the Malaysian office are predominantly young, aged between their early 20s to mid-30s, and local, except for three to four expats.

Originally from India, Sajith has been a Googler for nearly six years. “I worked in television in India, a consulting firm in Singapore, and a mobile startup in Singapore before I joined Google,” said Sanjith. “In Google I’ve done various things like, managing travel vertical ad sales for South-East Asia, with customers such as airlines and hotels who use our services.”

You can make money without being evil

Underpinning Google’s cool office and work culture, said Sajith, is its utopian philosophy. “You can make money without being evil” is the company’s almost child-like motto.

“We are a company that is very open, transparent, innovative and our workplace here hopefully represents that.”

Local elements: The company’s offices around the world try to include elements of culture from the countries where they are located.

Local elements: The company’s offices around the world try to include elements of culture from the countries where they are located.

Make money, it certainly has. The year’s second quarter alone saw the global company earning over US$14bil (RM45.18bil) in revenue, feeding over 40,000 staff in 129 offices within 57 countries. The company recorded US$3bil in net income.

Ironically, Sanjith was hesitant to share more local figures, such as the investment made into the local office, revenue targets and even current staff size. “I’d rather not get into the numbers,” he said.

What he emphasised however is that the establishment of the new office, with room to grow, indicates the importance Google places on Malaysia. Indeed, beyond the colourful interior design and an cost, the office will hopefully bring creativity and an alternative means of productivity to the country’s economic spaces. Make mine also one with free beer!

Source: The Star Online